VSF Case Study

Gainesville Home Inspection
 
 
Gainesville Home inspection

How VSF Propelled Gainesville Home Inspection’s Marketing Efforts towards Success

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Gainesville Home inspection local rank

Gainesville Home Inspection Group wanted to market themselves as a leading property inspector in Forida. However, there were an array of problems with their existing marketing efforts such as:

  • A dearth of leads and enquiries from customers.
  • Lack of visibility on the internet.
  • Absence of a proper website.
  • Less number of website visitors. Etc.

After VSF stepped in and took over the project, there have been significant improvements for them across all digital marketing channels. Not only have they witnessed a massive growth in website traffic but also a growing influx of enquiries. Furthermore, VSF has helped the company dominate the first page of Google with search results showing up on the first page for targeted search terms. Our improved version of their website has hugely improved audience interaction and engagement with the business.

The Results of Our Organic Efforts for Gainesville Home Inspection Group

After analyzing the client’s marketing needs, we came up with a strategy to drive organic traffic and leads to their website. And the results have been remarkably positive so far.
  • The organic ranking of the website got a top 3 placement on the first page of Google search results for the target keyword and search term.
  • Additionally, the organic positioning of the website is within the top 10 results for 17 keywords and within the top 20 search results for 18 search terms.
  • The total number of website visitors who landed on the website from purely organic searches was over 470 in number.
  • There has been an improvement in the overall lead generation for the business, thereby bringing in new customers and thus facilitating the overall growth of the company.
Gainesville Home inspection keywords
Gainesville Home inspection Local listing

How VSF’s Local Listings Helped Gainesville Home Inspection Group

Local pack listings and Google My Business optimization has proven to be extremely beneficial for the client’s online visibility and reach, specifically in case of local searches. There has been an obvious ease of enquiry for the customers via phone calls to the business, as well as over 880 profile views via the GMB listing. This had a huge role in the massive number of inquiries that the company received over the course of their collaboration with VSF.

In addition, there has been a growing awareness about the physical address of the client’s business. There have been, till date, a huge number of direction requests that customers have placed on Google via the listings.

The Client’s Ongoing Growth with VSF

If we compare the situation of the business before they started working with VSF, to their present day status, we can see from the Google Analytics data that:
  • There has been an overall growth of almost 290% in website traffic.
  • The number of new visitors that have reached the website of the business as a result of VSF’s efforts also has a huge spike of over 290%.
  • The user retention on the website has also increased owing to the design expertise of VSF’s we design team. The same growth can be seen in page views, sessions, decreased bounce rates and pages per session metrics.
Gainesville Home inspection Analytics

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VSF Marketing has helped our business engage better and accomplish more in our niche market. They have helped us rise above the core marketing tactics to come up with solutions that are specific to our target market. They have been doing amazing work across all digital channels to ensure that we continue getting the most out of our investments.

-Gainesville Home Inspection

 
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