VSF Case Study

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How VSF Propelled GTS’s Marketing Efforts towards Success

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Golden Rule Real Estate and Property Management (GTS) wanted to market themselves as a leading real estate professional. However, there were an array of problems with their existing marketing efforts such as:

  • A dearth of leads and enquiries from customers.
  • Lack of visibility on the internet.
  • Absence of a proper website.
  • Less number of website visitors. Etc.

After VSF stepped in and took over the project, there have been significant improvements for them across all digital marketing channels. Not only have they witnessed a massive growth in website traffic but also a growing influx of enquiries. Furthermore, VSF has helped the company dominate the first page of Google with search results showing up on the first page for targeted search terms. Our improved version of their website has hugely improved audience interaction and engagement with the business.

The Results of Our Organic Efforts for GTS

After analyzing the client’s marketing needs, we came up with custom marketing strategies that would yield organic results. A look at the SEMrush panel data states:
  • The website’s organic ranking is within top 3 on the first page of Google search results for a total of 8 keywords.
  • The website’s organic positioning is within the top 10 search results for 21 keywords, and within the top 20 search results for 36 search terms.
  • The website now has a good visibility of over 14%.
  • There is an increase in the number of website visitors who have landed on their pages via purely organic searches.
  • The overall lead generation has improved for the business.
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How VSF’s Local Listings Helped GTS

Local pack listings and Google My Business optimization has proven to be extremely beneficial for the client’s online visibility and reach, specifically in case of local searches. There has been an obvious ease of enquiry for the customers via phone calls to the business via the GMB listing. This had a huge role in the massive number of inquiries-over 200 calls, as well as over 876 website visitors that the company received over the course of their collaboration with VSF. In addition, there has been a growing awareness about the physical address of the client’s business. There have been, till date, a huge number of direction requests- over 27, that customers have placed on Google via the listings.

The Client’s Ongoing Growth with VSF

If we compare the situation of the business before they started working with VSF, to their present day status, we can see from the Google Analytics data that:
  • There has been an overall growth of almost 300% in website traffic.
  • The number of new visitors that have reached the website of the business as a result of VSF’s efforts also has a huge spike of over 300%.
  • The user retention on the website has also increased owing to the design expertise of VSF’s we design team. The same growth can be seen in page views, sessions, decreased bounce rates and pages per session metrics.
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It’s been a wonderful experience and a fascinating journey working with VSF. We are very happy with the way their marketing efforts have helped us. We highly recommend their expertise to anyone who is looking forward to an online growth of their business.

-Your GTS

 
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